Internal Meta documents detail Instagram's struggle to compete with TikTok; users spend 17.6M hours per day watching Reels, far below TikTok's 197.8M hours (Wall Street Journal)


Wall Street Journal:

Internal Meta documents detail Instagram’s struggle to compete with TikTok; users spend 17.6M hours per day watching Reels, far below TikTok’s 197.8M hours  —  Reels faces formidable competition from the leading short-video platform; creators follow the views

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